Ahsan Ul Haque

US Patent:

20040174397, Sep 9, 2004

Filed:

Mar 5, 2003

Appl. No.:

10/378682

Inventors:

Paul Cereghini - Escondido CA, US
Kavitha Devarakonda - Edison NJ, US
Giai Do - San Diego GA, US
Eric Dunsker - Atlanta GA, US
Ahsan Haque - Piscataway NJ, US
Karen Papierniak - Fenton MI, US
Sreedhar Srikant - Marietta GA, US
Ellen Boerger - Gainesville GA, US

International Classification:

G09G005/00

US Classification:

345/855000

Abstract:

A method of graphically displaying the path of a customer traversing a web site and related business data is described. The method includes receiving a user request for a visualization. The user request may include data filters and exclusions. Responsive to the user request, traffic data is selected for analysis. The selected traffic data is analyzed and displayed to the user. The display may be in the form of a visualization including a graph and related business data. The graph may be of an overview, referral, path, page-to-page path, and animation type. A system for visualizing traffic patterns and the path of a customer at a site is described in conjunction with the above method. The system includes a logical data model, a dimensional data model, a report specification, a graphical interface, metadata database and an analysis report. The graphical interface is used for viewing visualization information.