Alan D Vaughn

US Patent:

20130054628, Feb 28, 2013

Filed:

Aug 31, 2011

Appl. No.:

13/222647

Inventors:

Cameron S. Meierhoefer - Washington DC, US
David Pham Kapar - Ashburn VA, US
Patrick James Kemp - Bethesda MD, US
Alan Vaughn - Reston VA, US

Assignee:

COMSCORE, INC. - Reston VA

International Classification:

G06F 17/30

US Classification:

707758, 707E17009

Abstract:

A first data set associated with a first group of users is accessed. The first data set includes demographic data, online behavior data, and additional user data associated with the users in the first group. A second data set associated with a second group of users is accessed. The second data set includes demographic data and online behavior data but not additional user data associated with the users in the second group. One or more sets of matched users are determined based on the demographic data and online behavior data included in the first data set and the demographic data and online behavior data included in the second data set. Each set includes a user from the first group matched with a user from the second group. Based on the one or more sets of matched users, an augmented second data set that includes additional user data associated with the users in the second group is generated. One or more reports are generated based on the augmented second data set.

US Patent:

20130018719, Jan 17, 2013

Filed:

Jul 13, 2012

Appl. No.:

13/548990

Inventors:

Magid M. Abraham - Great Falls VA, US
Harvir S. Bansal - Ontario, CA
Alan Vaughn - Reston VA, US

Assignee:

COMSCORE, INC. - Reston VA

International Classification:

G06Q 30/02

US Classification:

705 1441

Abstract:

One or more systems, processes, and models are provided to determine the effectiveness of different elements of an advertising campaign. Using the one or more systems, processes, and models, advertising effectiveness metrics are determined that indicate the relative effectiveness of the different elements of the campaign. A model may be generated by the system using information about the manner in which consumers are exposed to advertisements. The information, for example, can include a history of exposures to advertisements in the campaign that occur before a user submits input, such as a survey response. In addition, the information also can include a history of exposures to advertisements in the campaign that occur after the user submits input, such as a survey response. As a result, the effectiveness can be distributed across multiple exposures experienced by consumers rather than a single exposure.