Alexander L Meyer

US Patent:

20230038032, Feb 9, 2023

Filed:

Oct 26, 2022

Appl. No.:

17/974423

Inventors:

- , US
David Bridges - San Francisco CA, US
Brian M. Burdick - Newcastle WA, US
Geoffrey P. Coco - Seattle WA, US
Ian P. Ferreira - Issaquah WA, US
Paul Jaffe - Sherman Oaks CA, US
Alfred Lawrence Shiels - Glen Rock NJ, US
Brian Thoman - Everett WA, US
Sean Trigony - Hermosa Beach CA, US
Alexander Meyer - San Francisco CA, US

International Classification:

G06Q 30/02
G06Q 30/08
H04N 21/234
H04N 21/2543
H04N 21/262
H04N 21/2665
H04N 21/81

Abstract:

Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.

US Patent:

20170098251, Apr 6, 2017

Filed:

Sep 28, 2016

Appl. No.:

15/279069

Inventors:

- San Francisco CA, US
David Bridges - San Francisco CA, US
Brian M. Burdick - Newcastle WA, US
Geoffrey P. Coco - Seattle WA, US
Ian P. Ferreira - Issaquah WA, US
Paul Jaffe - Sherman Oaks CA, US
Alfred Lawrence Shiels - Glen Rock NJ, US
Brian Thoman - Everett WA, US
Sean Trigony - Hermosa Beach CA, US
Alexander Meyer - San Francisco CA, US

International Classification:

G06Q 30/02
H04N 21/2543
H04N 21/234
H04N 21/2665
H04N 21/81
H04N 21/262

Abstract:

Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.