Insights Association
Director at Large
Insights Association
Committee Chair - Chapters
Marketing Research Association Jun 2011 - Jun 2015
Education Committee Chair
M/A/R/C Research Mar 2000 - Aug 2012
Vice President, Research Services
M/A/R/C Research Mar 2000 - Aug 2012
Senior Vice President
Education:
University of North Texas 1982 - 1985
Bachelors, Bachelor of Business Administration
Weatherford College
Skills:
Quantitative Research Marketing Research Customer Insight Qualitative Research Operations Management Questionnaire Design Data Collection Client Development Focus Groups Social Media Integrated Marketing Competitive Analysis Strategy Predictive Modeling Advertising Research Market Research Digital Marketing Online Research Research Design Brand Loyalty Consumer Behaviour Survey Design Secondary Research Survey Research Segmentation Ethnography Statistical Modeling Factor Analysis Primary Research Management Quantitative Analytics Brand Equity Predictive Analytics Questionnaires Media Research Brand Architecture Data Analysis Shopper Marketing Leadership Analytics Online Moderation Business Insights Research Consumer Insight Market Intelligence Spss Confirmit Statistics Fmcg Analysis