A package adapted to stage a performance by a toy figure resembling a known character. The package includes a carton whose a flat rear wall is joined to a semi-cylindrical front wall to define a cavity, the front wall having a bay window therein. Behind the rear wall and hinged thereto a flap that is normally folded over the rear wall and fastened thereto. When the flap is unfolded, it creates in combination with the rear wall a stage backdrop having printed thereon material relating to the character, such as dialog taken from movies involving the character. Received within the cavity is an insert on which is mounted the figure, as well as a miniature stage and stage props, all of which can be seen through the window. In play, the flap is unfolded to erect the stage backdrop, the stage is placed in front of the backdrop with the figure standing thereon and with the props adjacent thereto. By manipulating the figure relative to the props against the backdrop, a player can enact a scene involving the character.