Allison K Sullivan

US Patent:

20200234331, Jul 23, 2020

Filed:

Jan 17, 2019

Appl. No.:

16/250421

Inventors:

Michael Sadowsky - Chicago IL, US
Patrick Miller - Chicago IL, US
Keith Ingersoll - Chicago IL, US
Allison Sullivan - Chicago IL, US
Bill Lattner - Seattle WA, US
David Shor - Chicago IL, US
Jonathan Cobian - Chicago IL, US

International Classification:

G06Q 30/02

Abstract:

A system and process to estimate persuasiveness of public messaging using surveys are disclosed. According to one embodiment, a method comprises selecting survey participants. Pre-screening question responses are received from the survey participants. The survey participants are divided randomly into a control group and a treatment group. The treatment group is shown a creative and a control group is shown nothing or a placebo. After the creative has been shown, participants are asked post-message questions such as purchase intent, favorability of the brand, and brand awareness. Weighting and bias correction are applied to question responses. An effects report is generated that includes an average treatment effect and a backlash probability for the creative, and treatment effects specific to subgroups.

US Patent:

20200143396, May 7, 2020

Filed:

Nov 6, 2018

Appl. No.:

16/181631

Inventors:

Michael Sadowsky - Chicago IL, US
David Shor - Chicago IL, US
Allison Sullivan - Chicago IL, US
Masa Aida - Chicago IL, US

International Classification:

G06Q 30/02
G06N 99/00
G06N 5/02

Abstract:

A system and method for survey weighting is disclosed. According to one embodiment, a method comprises selecting key survey variables (KSVs) related to the survey; selecting microdata sources that represent a target population; training models using the KSVs as key survey variables; and collecting out-of-sample predictions. The method further comprises making predictions using the models; averaging the predictions over the target population; and generating survey weights using a calibration estimator.