BBC Radio 5 live Breakfast spoke to Allyson Stewart-Allen, director of consultants International Marketing Partners and to Marc Mendoza, the chief executive of media advertising agency Media Planning Group. What will they be advising their clients to do?
Date: Feb 24, 2012
Category: World
Source: Google
Costa Concordia owner offers refunds, but gets low marks for response
On a scale of one to 10, with 10 being "outstanding," Carnival's public relations strategy in the immediate wake of the disaster gets a four, said Allyson Stewart-Allen, director of International Marketing Partners, a consulting firm.