Pepsi True, a competing brand, initially sold only on Amazon.com, is now also available on Walmart.com in some markets and on track to roll out to brick and morta" retail in 2015, says Pepsi spokewoman Andrea Foote. "We are encouraged by early sales and consumer response."
Andrea Foote, a PepsiCo spokeswoman, said the new 20-ounce bottle is part of the company's ongoing update of marketing and packaging materials for the cola. The single-serve bottles, which are widely sold in coolers at drugstores and other retailers, will begin rolling out in April. The new shape wi
Date: Mar 22, 2013
Category: Business
Source: Google
Diet Pepsi readies for new ad campaign after making sweetener tweak
PepsiCo isnt disclosing how much its spending on marketing for Diet Pepsi in 2013, but company spokeswoman Andrea Foote said its more than what it has spent in the past few years. Foote also noted that the companys continued partnership with Vergara shows the ads are resonating with customers.
Date: Dec 17, 2012
Category: Business
Source: Google
PepsiCo Testing New US Diet Pepsi Formulas - Sources
"While we are always looking at ways to provide the best consumer experience, we have no intention of changing the Diet Pepsi formula or the great taste that our consumers know and love," PepsiCo spokeswoman Andrea Foote said.