Andrew B Knox

US Patent:

D3736806, Sep 17, 1996

Filed:

Sep 26, 1994

Appl. No.:

D/028945

Inventors:

Andrew J. Knox - Milltown NJ
Kevin G. Yost - Short Hills NJ

Assignee:

Johnson & Johnson Consumer Products, Inc. - Skillman NJ

US Classification:

D 4104

US Patent:

20200334708, Oct 22, 2020

Filed:

Apr 16, 2019

Appl. No.:

16/386110

Inventors:

- Menlo Park CA, US
Andrew Knox - Brooklyn NY, US

International Classification:

G06Q 30/02
H04L 9/32

Abstract:

A content publisher may transfer an impression token value to a user in response to the content publisher displaying an advertisement for a merchant to the user. The content publisher may record the transfer on a zero knowledge blockchain. The merchant may transfer a conversion token value to the user in response to the user making a purchase from the merchant. The merchant may record the transfer on the zero knowledge blockchain. The user may transfer the impression token value and the conversion token value to a measurement company. The measurement company may calculate attribution and lift results for the advertisement.

US Patent:

20200336313, Oct 22, 2020

Filed:

Apr 16, 2019

Appl. No.:

16/386103

Inventors:

- Menlo Park CA, US
Andrew Knox - Brooklyn NY, US

International Classification:

H04L 9/32
H04L 29/06
G06Q 30/02

Abstract:

Secure multi-party computations may be used to get attribution results without compromising user privacy. A content provider and an advertiser may each sign a calculation indicating that they wish to share data using a secure multi-party computation. A measurement company may sign the calculation indicating that the measurement company has evaluated the computation and that the computation will protect user privacy. A user device may confirm with the verification service that all parties have signed the calculation. The user device may transmit one-time identifiers to the measurement company, which allows impression data and conversion data stored by the content provider and the advertiser to be linked. The content provider, the advertiser, and the measurement company may perform the secure multi-party computation, which allows the advertiser to evaluate attribution results without accessing the user data stored by the content provider.