Andrew P Maxwell

US Patent:

8229957, Jul 24, 2012

Filed:

Apr 22, 2005

Appl. No.:

11/112716

Inventors:

David Gehrking - Encino CA, US
Ching Law - Los Angeles CA, US
Andrew Maxwell - Los Angeles CA, US

Assignee:

Google, Inc. - Mountain View CA

International Classification:

G05F 7/00

US Classification:

707778, 707737, 707740

Abstract:

A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e. g. , semantic, term co-occurrence, etc. ) for the Website using the Website information, and (c) determining at least one category (e. g. , a vertical category) of a predefined taxonomy using at least some of the set of clusters.

US Patent:

8468048, Jun 18, 2013

Filed:

Apr 22, 2005

Appl. No.:

11/112732

Inventors:

Sumit Agarwal - San Carlos CA, US
Brian Axe - San Francisco CA, US
David Gehrking - Encino CA, US
Ching Law - Los Angeles CA, US
Andrew Maxwell - Los Angeles CA, US
Gokul Rajaram - Mountain View CA, US
Leora Wiseman - Sunnyvale CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e. g. , Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

US Patent:

20120259856, Oct 11, 2012

Filed:

Jun 20, 2012

Appl. No.:

13/528197

Inventors:

David GEHRKING - Encino CA, US
Ching LAW - Los Angeles CA, US
Andrew MAXWELL - Los Angeles CA, US

International Classification:

G06F 17/30

US Classification:

707739, 707E1709

Abstract:

A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.

US Patent:

20130275233, Oct 17, 2013

Filed:

Jun 17, 2013

Appl. No.:

13/919173

Inventors:

Brian AXE - San Francisco CA, US
David GEHRKING - Encino CA, US
Ching LAW - Los Angeles CA, US
Andrew MAXWELL - Los Angeles CA, US
Gokul RAJARAM - Mountain View CA, US
Leora WISEMAN - Sunnyvale CA, US

International Classification:

G06Q 30/02

US Classification:

705 1472

Abstract:

One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

US Patent:

20230029356, Jan 26, 2023

Filed:

Sep 28, 2022

Appl. No.:

17/936277

Inventors:

- Santa Monica CA, US
Andrew Maxwell - Los Angeles CA, US
Shuai Tong - Los Angeles CA, US
Xiaoyu Wang - Playa Vista CA, US

International Classification:

G06F 16/29
G06F 16/487
G06F 16/48
G06V 10/20

Abstract:

In various embodiments described herein, a visualization system receives message requests from client devices, wherein the message requests comprise at least location data that identifies a location of a client device, and media content, wherein the media content includes at least one of image data, audio data, and video data. In response to receiving the message requests that comprise the media content, the visualization system analyzes and parses the media content to detect one or more tags embedded within the media content. In response to detecting the tag, the visualization system identifies a campaign or account referenced by or associated with the tag. Based on the identification of the campaign based on the tag within the media content, the visualization system determines a distribution of the campaign based on the location data from the message request.

US Patent:

20200334885, Oct 22, 2020

Filed:

Jan 17, 2019

Appl. No.:

16/250723

Inventors:

- Santa Monica CA, US
Andrew Maxwell - Los Angeles CA, US
Athena Rich - Los Angeles CA, US

International Classification:

G06T 13/40

Abstract:

A system of generating targeted user lists using customizable avatar characteristics includes a messaging server system. The messaging server system includes an application server that generates a database of mutable avatar characteristics, a database of style categories, and a targeted user list. The application server then causes a media content item to be displayed on display screens of electronic devices associated with the set of user identifiers included in the targeted user list. Other embodiments are disclosed.

US Patent:

20200201893, Jun 25, 2020

Filed:

Mar 5, 2020

Appl. No.:

16/810254

Inventors:

- Santa Monica CA, US
Andrew Maxwell - Los Angeles CA, US
Shuai Tong - Los Angeles CA, US
Xiaoyu Wang - Playa Vista CA, US

International Classification:

G06F 16/29
G06F 16/48
G06F 16/487
G06K 9/32

Abstract:

In various embodiments described herein, a visualization system receives message requests from client devices, wherein the message requests comprise at least location data that identifies a location of a client device, and media content, wherein the media content includes at least one of image data, audio data, and video data. In response to receiving the message requests that comprise the media content, the visualization system analyzes and parses the media content to detect one or more tags embedded within the media content. In response to detecting the tag, the visualization system identifies a campaign or account referenced by or associated with the tag. Based on the identification of the campaign based on the tag within the media content, the visualization system determines a distribution of the campaign based on the location data from the message request.

US Patent:

20190378169, Dec 12, 2019

Filed:

Jun 28, 2019

Appl. No.:

16/455954

Inventors:

- Mountain View CA, US
Brian Axe - Portola Valley CA, US
David Gehrking - Encino CA, US
Ching Law - Sha Tin, HK
Andrew R. Maxwell - Los Angeles CA, US
Gokul Rajaram - Los Altos CA, US
Leora Ruth Wiseman - Zichron Yaakov, IL

International Classification:

G06Q 30/02
G06F 16/958

Abstract:

One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.