Anita A Gupta

BIOECONOMIC MODELLING FOR FISH BIODIVERSITY AND PROFITABILITY: AN ECOLOGICAL ECONOMIC ANALYSIS IN SEARCH OF A TRADE OFF

The problem of water pollution, loss of biodiversity and its impact on fish harvest has been modelled in an aggregated Gordon-Schaefer model for the Digha fishery of West Bengal, India. An economic biodiversity index and an environmental quality variable have been included and the parameters ar...

A Strange Fight

About The Book:Jungle stories always fascinate the tiny tots. They not only offer the children wholesome entertainment, but also broaden their knowledge about nature and jungle life. Keeping this in mind, Mind Melodies has come out with a set of eight story books on jungle life. To make them more at...

Rural Indians' Perceptions of Brands Based on Ethics in Advertising: A study conducted in rural Uttar Pradesh, the biggest state in India

Advertising as well as Marketing to the rural consumers is an altogether different ballgame. Here, life of the people revolves around traditional or cultural beliefs and values rather than on rationality and pragmatism. No wonder then, that customer perception of brands here plays a pivotal role in ...

Animal Lectins: Form, Function and Clinical Applications

Animal Lectins: Form, Function and Clinical Applications presents up-to-date knowledge of animal lectins. Detailed descriptions on biological activities, tissue and/or subcellular distribution, molecular structure, gene organization, possible functions, clinical applications, lectin-ligand interacti...

Hello My Sin Is: & Other Taboos Writer's Shouldn't Discuss

Regardless of our beliefs, or lack thereof, we all sin. Why? It isn't simply a religious thing, it is uniquely human. Exploring the classification for 'wrong doing', which is often attributed to the ego, this collection of personal letters and essays examines the notion that sins are tools not of...

Interventional Pain Medicine

The care of pain patients often requires a specialized knowledge base and skill set that goes beyond that of the general management of patients. Interventional Pain Medicine provides comprehensive, point-of-care information for providers of pain therapies in a portable, easy-to-navigate format. With...

Pharmacology in Anesthesia Practice

In anesthesia practice and treatment, pharmacology and therapeutics are intimately related, synergistic, and mutually reinforcing. Rapid advances in pharmacotherapy often offer myriad treatment options for clinicians to sort through when developing patient management strategies. In turn, the princi...

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