Archie J Anderson

US Patent:

20070067210, Mar 22, 2007

Filed:

Aug 9, 2006

Appl. No.:

11/501223

Inventors:

Bonnie Rishell - Vienna VA, US
Archie Anderson - New York NY, US
Stephen Mallette - Purcellville VA, US

Assignee:

Prolink Services LLC (a Virginia company) - Vienna VA

International Classification:

G06F 17/30

US Classification:

705010000

Abstract:

Systems and methods for creating and maintaining a market intelligence portal. Using automated data processing techniques, a market intelligence campaign is defined and executed to determine the most productive approach for marketing new products in a particular market segment. A key component of the systems and methods is identifying key opinion leaders who are deemed by their peers to be influential in a particular therapy space through surveying techniques. In addition to opinion leader information obtained through surveying, external data sources are used to create a detailed profile for each opinion leader identified through surveying. Social network mapping and other analysis is performed on the profiles. The survey results, profiles and social network diagrams are stored electronically on a network portal. An interactive dashboard interface to the portal is created so that the data can be accessed and visualized remotely, preferably using a web browser interface. One or more data streams are used to self-update the data as new data relevant to the campaign and/or the opinion leader profiles is available. The various systems and methods may have particular utility to pharmaceutical companies trying to gain market acceptance of new drug therapies.