Arun S Mathew

US Patent:

20120297308, Nov 22, 2012

Filed:

May 20, 2011

Appl. No.:

13/112531

Inventors:

Alexander Anikul - Brooklyn NY, US
Arun Mathew - New York NY, US
Jocelyn Miller - Hoboken NJ, US
Prashant Kumar - Sunnyvale CA, US
Sandeep Jain - New York NY, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06F 3/01

US Classification:

715738

Abstract:

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method comprising: receiving a content item request from a resource, the resource associated with a resource sponsor; verifying the content item request including filtering out spam requests and determining if the content item request is valid; for any invalid requests, providing a content item in response to the content item request that is in conformance with an existing definition provided by the resource sponsor; and presenting information related to invalid requests to the resource sponsor in a user interface, the user interface including tools for enabling the resource sponsor to automatically accept and validate a content item request so that subsequent requests of the same type are validated upon receipt.