Barbara A Stanley

US Patent:

8214350, Jul 3, 2012

Filed:

Jan 2, 2009

Appl. No.:

12/348170

Inventors:

Dawn Chamberlain - Mountain View CA, US
Gurmeet Singh Manku - Mountain View CA, US
Barbara Stanley - Palo Alto CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06F 7/00
G06F 17/30

US Classification:

707709, 707E17014, 707E17116, 707E17117, 715234, 715236, 715968

Abstract:

Systems, methods, and computer program products identify one or more web page impressions satisfying one or more simply queries, each of the one or more web page impressions associated with a respective impression ID. Respective impression IDs of the one or more web pages satisfying the one or more simple queries are stored in an impression log. Subsequent to storing the respective impression IDs, a query is received from a client device, and a number of impression IDs for the one or more web pages satisfying the query are identified based on the identified one or more web page impressions satisfying the one or more simple queries.

US Patent:

8521718, Aug 27, 2013

Filed:

May 17, 2012

Appl. No.:

13/474165

Inventors:

Dawn Chamberlain - Mountain View CA, US
Gurmeet Singh Manku - Mountain View CA, US
Barbara Stanley - Palo Alto CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06F 17/30

US Classification:

707709, 715236, 705 144

Abstract:

Systems, methods, and computer program products identify one or more web page impressions satisfying one or more simply queries, each of the one or more web page impressions associated with a respective impression ID. Respective impression IDs of the one or more web pages satisfying the one or more simple queries are stored in an impression log. Subsequent to storing the respective impression IDs, a query is received from a client device, and a number of impression IDs for the one or more web pages satisfying the query are identified based on the identified one or more web page impressions satisfying the one or more simple queries.

US Patent:

20170178180, Jun 22, 2017

Filed:

Jul 16, 2012

Appl. No.:

13/550507

Inventors:

Barbara Ann Stanley - Palo Alto CA, US
Aaron Rothman - Palo Alto CA, US
Dwight Porter - Saint Paul MN, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/02

Abstract:

Embodiments receive an identifier of a publisher that has previously advertised on a web site. Based on the identifier, embodiments provide electronic advertisement products related to the identified publisher.

US Patent:

20150199724, Jul 16, 2015

Filed:

Sep 5, 2012

Appl. No.:

13/604350

Inventors:

Timothy Andrew James - San Francisco CA, US
Jeffrey D. Oldham - San Jose CA, US
Barbara Stanley - Palo Alto CA, US
Cliff Stein - Tenafly NJ, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06Q 30/02

Abstract:

A system, storage device, or method can provide fair allocation of advertising resources. In some implementations, a method can include identifying multiple advertisement slots, each of the advertisement slots being associated with a capacity constraint. The method can include receiving multiple advertisement reservations, each of the advertisement reservations requesting advertisement impressions at one or more of the advertisement slots. The method can include allocating a quantity of advertisement impressions to each advertisement reservation. The method can include calculating an overbooking score for each advertisement reservation. The overbooking score indicates a degree at which the advertisement reservation is satisfied by the quantity of advertisement impressions allocated to the advertisement reservation. A higher overbooking score indicates a lower degree of satisfaction. The method can include adjusting the quantity of the advertisement impressions allocated to each advertisement reservation so as to minimize a maximum overbooking score while maintaining a maximum total allocation.