be-released product"making it the first time the brand has focused its creative on a product versus the brand. After ending its relationship with TBWAChiatDay earlier this year, the new work will come from Bullish, a year-old creative shop founded by Deutsch veterans Mike Duda and Brent Vartan. A
Love him or hate him, George Zimmer WAS the brand, said Brent Vartan, chief strategy officer at Deutsch, via email. And that message delivered through the image of a comfortable and confident George in a chair was crystal clear.
Date: Jun 20, 2013
Category: Business
Source: Google
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