Brent Allen Walker

US Patent:

20090204478, Aug 13, 2009

Filed:

Feb 9, 2009

Appl. No.:

12/367968

Inventors:

Paul Edward Kaib - Atlanta GA, US
Brent Allen Walker - Marietta GA, US
Joshua Michael Hofmann - Atlanta GA, US
Gregg Freishtat - Atlanta GA, US

Assignee:

VERTICAL ACUITY, INC. - Atlanta GA

International Classification:

G06Q 10/00
G06Q 50/00
G06F 7/06
G06F 17/30

US Classification:

705 10, 707 3, 707E17107

Abstract:

Embodiments of the invention can provide systems and methods for identifying and measuring trends in consumer content demand within a vertical network of websites and related content. In one embodiment, a method can include receiving, from a crawler, content from a plurality of webpages in at least one vertical. The method can include receiving, from a processor, data associated with a plurality of selected keywords associated with the at least one vertical, wherein one or more associations between at least a portion of the plurality of selected keywords can be generated. In addition, the method can include receiving, from a processor, session data associated with a plurality of consumers accessing content in webpages in the at least one vertical. Furthermore, the method can include determining third party data associated with the plurality of consumers accessing at least a portion of webpages comprising at least one of the selected keywords. Moreover, the method can include aggregating, based at least in part on the third party data, session data associated with visits to the webpages comprising at least one of the selected keywords.

US Patent:

20110040604, Feb 17, 2011

Filed:

Dec 24, 2009

Appl. No.:

12/647304

Inventors:

Paul Edward Kaib - Atlanta GA, US
Brent Allen Walker - Marietta GA, US
Joshua Michael Hofmann - Atlanta GA, US
Gregg S. Freishtat - Atlanta GA, US
Kevin Bryant Holcom - Atlanta GA, US

Assignee:

VERTICAL ACUITY, INC. - Atlanta GA

International Classification:

G06Q 10/00
G06Q 30/00
G06F 15/18
G06F 3/048
G06F 15/16

US Classification:

705 10, 705347, 706 12, 715760, 709224

Abstract:

Systems and methods for providing targeted content to a network user. In one embodiment, a method for providing targeted content to a consumer via a network during the consumer's viewing of a webpage can be provided. The method can include aggregating data from one or more of the following: crawled webpage data, vertical clickstream data, and previously stored webpage visitation data. The method can further include determining one or more trends associated with an industry vertical based at least in part on some of the aggregated data. Further, the method can include determining at least one content recommendation for the consumer based at least in part on one or more trends associated with an industry vertical. Moreover, the method can include outputting the at least one content recommendation to the consumer via the webpage.