Brian D Hendricks

US Patent:

20170243278, Aug 24, 2017

Filed:

Dec 12, 2016

Appl. No.:

15/376331

Inventors:

- North Salt Lake UT, US
Brian L. Hendricks - Kaysville UT, US

Assignee:

CapitalRock LLC - North Salt Lake UT

International Classification:

G06Q 30/06
G06N 5/04

Abstract:

A system includes a suggestion component configured to determine a suggestion for a financial product based on one or more client info parameters. The system includes a reason component configured to automatically generate reasoning for the financial product based on the one or more client info parameters, wherein the reasoning provides an explanation for why the financial product provides a benefit to the client based on the one or more client parameters. The system includes a transaction component configured to receive an indication of a transaction or enrollment of the client in the financial product. The system includes a record component configured to store a record of the transaction or enrollment of the financial product with the reasoning.

US Patent:

20140164287, Jun 12, 2014

Filed:

Jul 25, 2013

Appl. No.:

13/951097

Inventors:

- North Salt Lake UT, US
Brian L. HENDRICKS - Kaysville UT, US

Assignee:

CapitalRock LLC - North Salt Lake UT

International Classification:

G06Q 40/06

US Classification:

705 36 R

Abstract:

A system for generating needs-based suggestions which includes a computing device. The computing device is configured to gather key financial data for at least one user, analyze the key financial data to perform at least one of generating questions directed at identifying additional key financial data and selecting at least one suggestion based on the key financial data, and generate an electronic message including the at least one suggestion and a detailed explanation of reasons the at least one suggestion was selected based on the key financial data.