Bryan Marcus Short

US Patent:

20090282095, Nov 12, 2009

Filed:

May 12, 2008

Appl. No.:

12/118761

Inventors:

Rafiq El Alami - Kirkland WA, US
Brian O'Connor - Kenmore WA, US
Donald Reamey - Snoqualmie WA, US
Bryan Short - Seattle WA, US

Assignee:

MICROSOFT CORPORATION - Redmond WA

International Classification:

G06F 15/173
G06F 15/16

US Classification:

709203, 709224

Abstract:

Architecture that introduces evaluation and decisionmaking (e.g., at the server) and allows a runtime decision to be made, on a per-request basis, as to where the data calculations will occur, on the server, on the client, or as a shared execution on both the server and the client. The decision can be made based on environment variables (e.g., permissions, network bandwidth, server load, etc.) of the user, for example. This approach provides performance tuning of a form by dynamically optimizing the location of execution of the code based on environment factors.

US Patent:

20180027085, Jan 25, 2018

Filed:

Jul 19, 2017

Appl. No.:

15/653829

Inventors:

- Seattle WA, US
Bryan Short - Seattle WA, US
Joseph Kotkins - Seattle WA, US
Saurabh Kothari - Woodinville WA, US
Andy Thivyanathan - Kent WA, US
Alan Balasundaram - Renton WA, US
Tim Killian - Seattle WA, US

International Classification:

H04L 29/08
G06F 17/30

Abstract:

Systems, methods and articles that detect or otherwise analyze dark social traffic, which traffic was previously designated as “direct traffic” by Web analytics tools. The dark social traffic may be attributed to social channels which allows social marketers to analyze and prove the value of social marketing to their business. Such detection of dark social traffic may include analyzing a Web address included in a Web page request to determine whether the Web address (e.g., URL) includes at least one tracking parameter, which provides an indication that the Web page request emanated from a social share rather than direct traffic. Metadata present in a Web page request may be analyzed to determine the referrer source even when the source does not pass a referrer URL.