Bryan R Wade

US Patent:

20150193808, Jul 9, 2015

Filed:

Jan 8, 2014

Appl. No.:

14/150570

Inventors:

Bryan Wade - Indianapolis IN, US

Assignee:

ExactTarget, Inc. - Indianapolis IN

International Classification:

G06Q 30/02

Abstract:

A computerized method and system for efficiently generating a digital marketing campaign is disclosed. The method and system includes receiving, at a server, a request from an enterprise device to generate a marketing campaign using a playbook wizard, providing for display, to the enterprise device, the playbook wizard, the playbook wizard comprising a plurality of prompts to select a recipient list, select a communication template from a database, and select a communication trigger, receiving, at the server, a selection from the enterprise device, the selection identifying at least one recipient list, at least one communication template, and at least one communication trigger, and creating a marketing campaign for each recipient based on the selection.

US Patent:

20140278940, Sep 18, 2014

Filed:

Jan 31, 2014

Appl. No.:

14/170431

Inventors:

Bryan Wade - Indianapolis IN, US

Assignee:

EXACTTARGET, INC. - Indianapolis IN

International Classification:

G06Q 30/02

US Classification:

705 1445, 705 1461, 705 1458

Abstract:

A computerized method and system for providing scheduled and relevant advertisement content in electronic marketing communications is disclosed. The method includes receiving a plurality of advertisement content at a server, each advertisement content of the plurality of advertisement comprising a media content corresponding to a marketing advertisement and an expiration data corresponding to an expiration date for the marketing advertisement, associating each advertisement content of the plurality of advertisement content with a content type in a database, the content type identifying a geographic location that is relevant to each advertisement content, assigning a priority to each advertisement content of the plurality of advertisement content in the database, the priority based at least on part on the content type, creating an advertisement schedule for the plurality of advertisement content based at least in part on the priority, content type, and expiration data associated with each advertisement content of the plurality of advertisement content with the server, creating at least one electronic message for a recipient with the server, the at least one electronic message comprising at least one advertisement content selected from the plurality of advertisement content based on the advertisement schedule and at least one demographic attribute of the recipient.