Ashley C. Hardy - Charlotte NC, US Charlotte F. Baker - Lexington SC, US Carol H. Doyle - Lynn MA, US William R. Wick - Charlotte NC, US
Assignee:
Bank of America - Charlotte NC
International Classification:
G06Q 40/02
US Classification:
705 38
Abstract:
Methods and apparatus according to the invention are directed towards providing an offer of discounted pricing of a mortgage product to a customer of a financial institution. Depth of discounting may be related to an extent of the customer's financial relationship with the institution. Assessing the extent may include evaluation of the customer's institutional financial holdings. The methods and apparatus support offering a depth of discounting related to a future extent of the customer's institutional relationship.