DIRECTIVES/edirectives since 1988
President
SmartPak 2009 - 2010
Chief Customer Experience Officer
DIRECTIVES/edirectives: Targeted Marketing & Communications Oct 1988 - Oct 2009
President
Premium Steap 2005 - 2006
Consultant
Mokrynskidirect 1989 - 2006
Consultant
Education:
University of Oregon 1972 - 1979
Ph.D., Comparative Literature
Skills:
Multi Channel Marketing Direct Mail Direct Marketing Email Marketing Database Marketing Customer Acquisition Marketing Strategy Catalogs Integrated Marketing Marketing Crm E Commerce Strategy B2B Marketing Strategic Planning Creative Direction B2B Market Research Social Media Copywriting Business Analysis Business Strategy Online Marketing Leadership Lead Generation Online Advertising Digital Marketing New Business Development Web Design Advertising Social Media Marketing Seo Sem Interactive Marketing Marketing Communications Customer Relationship Management
Plymouth, MAStrategic, Marketing Visionary
Perhaps best known as editor of Catalog Age (now Multichannel Merchant), where she established the magazine as the... Strategic, Marketing Visionary
Perhaps best known as editor of Catalog Age (now Multichannel Merchant), where she established the magazine as the retail/catalog industry’s must-read trade publication, Carolyn is widely recognized for her penetrating insights into retailing, customer-centric...
Plymouth, Massachusetts Portland, Oregon New Haven and Milford, Connecticut Marburg an der Lahn, Germany Washington, DC Philadelphia, Pennsylvania Nashville, IN
Work:
DIRECTIVES/edirectives - Internet, Catalog, Bricks & Mortar, Social Media, DRTV marketing and management consulting Catalog Age and DIRECT magzines New Haven and Hartford magazines Yale University
Education:
University of Oregon, Eugene, Oregon, U.S. Grant High School, Portland, Oregon
About:
Perhaps best known as editor of Catalog Age, where she established the magazine as the retail/catalog industry’s must-read trade publication, Carolyn Gould is widely recognized for her penetrating ins...