Catherine L Williams

US Patent:

20200026588, Jan 23, 2020

Filed:

Jul 17, 2018

Appl. No.:

16/037621

Inventors:

- New York NY, US
Catherine Mary Williams - New York NY, US
Taylor Edward Burmeister - New York NY, US
Yaron Lissack - Great Neck NY, US
Justin Pines - New York NY, US
Samuel Seljan - Portland OR, US
Jaidev Sridhar - New York NY, US

International Classification:

G06F 9/54
G06F 9/46
G06F 9/48

Abstract:

A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.

US Patent:

20170222940, Aug 3, 2017

Filed:

Jan 26, 2017

Appl. No.:

15/416132

Inventors:

- New York NY, US
Catherine M. Williams - New York NY, US
Taylor E. Burmeister - New York NY, US
Yaron Lissack - Great Neck NY, US

International Classification:

H04L 12/863
H04L 12/911
H04L 29/08

Abstract:

Systems and methods for real-time message processing and control loop feedback are described. A stream processing system includes (i) a publish/subscribe and message queueing subsystem and (ii) an execution subsystem. A real-time stream of transactions is received at the publish/subscribe and message queueing subsystem. A job is created to aggregate data from the real-time stream of transactions with data from one or more other streams received at the publish/subscribe and messaging queueing subsystem. The job is executed at the execution subsystem, and the aggregated data resulting from the execution of the job is received at the publish/subscribe and message queueing subsystem. At least a portion of the aggregated data is provided as input to a control loop feedback process, which is executed to generate a result.

US Patent:

20160162955, Jun 9, 2016

Filed:

Dec 5, 2014

Appl. No.:

14/561615

Inventors:

- New York NY, US
Catherine M. Williams - New York NY, US
Taylor E. Burmeister - New York NY, US

International Classification:

G06Q 30/02

Abstract:

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for identifying a plurality of auction elements, each auction element comprising one or more ad spaces on web pages, identifying an advertising element, the advertising element comprising an advertiser and one or more campaigns, each campaign comprising one or more creative elements, submitting the advertising element to bid on available ad spaces of the auction elements during a first time period, using a respective first bid price for each particular auction element, determining a first budget spending pace of the advertising element for the first time period based on a number of impressions served by one or more creative elements of the advertising element on the auction elements during the first time period, determining a target budget spending pace of the advertising element for a second time period after the first time period, and determining a second bid price for each particular auction element for the second time period, based on the target budget spending pace, the first budget spending pace, and the first bid price for the particular auction element.

US Patent:

20160148276, May 26, 2016

Filed:

Nov 26, 2014

Appl. No.:

14/554976

Inventors:

- New York NY, US
Abel Punnittethu Mathew - New York NY, US
Catherine Mary Williams - New York NY, US
Fanlong Zeng - Jersey City NJ, US
Brian George Wu - Brooklyn NY, US
Abraham Marc Greenstein - New York NY, US
Stephanie Chang Tzeng - New York NY, US
Yaron Lissack - Great Neck NY, US
Alex Mao Zhang - Brooklyn NY, US

International Classification:

G06Q 30/02

Abstract:

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for identifying an auction element comprising one or more placement groups, ranking a plurality of advertising elements that each advertising element comprises an advertiser, one or more user target areas, one or more campaigns, and one or more creative elements, submitting top-ranked advertising elements for selection in auctions for the auction element, selecting, from the submitted top-ranked advertising elements, one or more advertising elements each having at least one success event for a specified number of impressions from the auctions for the auction element, and generating delivery allocation for the creative elements of the selected advertising elements.