A golf ball retriever including an elongate handle and a ball gripping and retention device on one end of the handle wherein the gripping and retention device includes a base so sized as to have a width somewhat smaller than the diameter of a golf ball and a plurality of ball engaging loops of flexible, resilient wire or the like having one end cantilevered from the base and extending endwise from the sides of the base. The loops extend from the base a distance somewhat greater than the radius of a golf ball and are so positioned as to engage the golf ball to be picked up. The inner ends of the cantilevered loops are spaced apart a distance somewhat less than the diameter of the ball and the free or outer ends of the loops are spaced apart appreciably less than the diameter of the golf ball so that the ends of the loops upon engaging a golf ball to be picked up and upon the gripping and retention device being pushed onto the golf ball are forced apart by the golf ball. Upon the golf ball moving toward the base a distance greater than the radius of the ball, the outer ends of the loops spring back toward one another forcing the ball toward the base and holding the golf ball captive.