Chip C Heath

The Topline Summary of Chip and Dan Heath's Switch - How to Change Things when Change is Hard (Topline Summaries)

The Topline Summary in a Sentence is: we essentially have two brains – a rational system and an emotional one - and only when these two systems are fully aligned can we accept change quickly and easily. However if they are not aligned – then change can be gruelling.“What’s good, if brief, is twice a...

The Topline Summary of Chip and Dan Heath's Made to Stick: Why Some Ideas Survive and Others Die (Topline Summaries)

The Topline Summary in a Sentence is: "To make something sticky and memorable, remember the acronym SUCCESs"“What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract t...

Switch: Cómo cambiar las cosas cuando cambiar es difícil (Spanish Edition)

Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubie...

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows y...

Switch: How to Change Things When Change Is Hard

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellerMade to Stick. Psychologists have discovered that our minds are ...

Decisive: How to Make Better Choices in Life and Work

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.　Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconf...

Switch: How to Change Things When Change Is Hard [ SWITCH: HOW TO CHANGE THINGS WHEN CHANGE IS HARD ] by Heath, Chip (Author) Feb-16-2010 [ Hardcover ]

Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people have united bo...

Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, poli...

A Primer on Decision Making: How Decisions Happen

Rumor Mills: The Social Impact Of Rumor And Legend

Rumor Mills: The Social Impact of Rumor and Legend

Made to Stick: Why Some Ideas Take Hold and Otherscome Unstuck

Made to Stick: Why Some Ideas Survive and Others Die