Chris E Burton

US Patent:

20120036007, Feb 9, 2012

Filed:

Mar 18, 2011

Appl. No.:

13/051843

Inventors:

Niel ROBERTSON - Boulder CO, US
Chris BURTON - Boulder CO, US
Tom GUZIK - Boulder CO, US
Jeff OSBORN - Boulder CO, US
Michael LAWLESS - Boulder CO, US
Bill QUINN - Boulder CO, US
Seth LEVINE - Boulder CO, US
Matt HESSLER - Boulder CO, US
David MITCHELL - Boulder CO, US

International Classification:

G06Q 30/02

US Classification:

705 1443, 705 1448

Abstract:

Systems and methods for creating, managing and optimizing online advertising campaigns include groups of independent human resources working through a marketplace to suggest and optimize appropriate choices for how, where and how much to pay for online advertising. Optimization is achieved through the use of market-based incentives that pay participants based on the quality, quantity and efficiency of the results of their suggestions. The systems and methods enable a marketplace that leverages the inherent knowledge of a large group of people to come up with all search terms, placements, targeting and advertisements that might be relevant to a product, and determine the optimal auction prices for these search terms, placements, targeting and ads on the search engine systems.

US Patent:

20120036008, Feb 9, 2012

Filed:

Mar 18, 2011

Appl. No.:

13/051866

Inventors:

Niel ROBERTSON - Boulder CO, US
Chris BURTON - Boulder CO, US
Tom GUZIK - Boulder CO, US
Jeff OSBORN - Boulder CO, US
Michael LAWLESS - Boulder CO, US
Bill QUINN - Boulder CO, US
Seth LEVINE - Boulder CO, US
Matt HESSLER - Boulder CO, US
David MITCHELL - Boulder CO, US

International Classification:

G06Q 30/02

US Classification:

705 1443

Abstract:

Systems and methods for creating, managing and optimizing online advertising campaigns include groups of independent human resources working through a marketplace to suggest and optimize appropriate choices for how, where and how much to pay for online advertising. Optimization is achieved through the use of market-based incentives that pay participants based on the quality, quantity and efficiency of the results of their suggestions. The systems and methods enable a marketplace that leverages the inherent knowledge of a large group of people to come up with all search terms, placements, targeting and advertisements that might be relevant to a product, and determine the optimal auction prices for these search terms, placements, targeting and ads on the search engine systems.

US Patent:

20110071899, Mar 24, 2011

Filed:

Jul 8, 2010

Appl. No.:

12/832568

Inventors:

Niel Robertson - Boulder CO, US
Chris Burton - Boulder CO, US
Tom Guzik - Boulder CO, US
Jeff Osborn - Boulder CO, US
Michael Lawless - Boulder CO, US
Bill Quinn - Boulder CO, US
Seth Levine - Boulder CO, US
Matt Hessler - Boulder CO, US
David Mitchell - Boulder CO, US

International Classification:

G06Q 30/00

US Classification:

705 1443, 705 1448

Abstract:

Systems and methods for creating, managing and optimizing online advertising campaigns include groups of independent human resources working through a marketplace to suggest and optimize appropriate choices for how, where and how much to pay for online advertising. Optimization is achieved through the use of market-based incentives that pay participants based on the quality, quantity and efficiency of the results of their suggestions. The systems and methods enable a marketplace that leverages the inherent knowledge of a large group of people to come up with all search terms, placements, targeting and advertisements that might be relevant to a product, and determine the optimal auction prices for these search terms, placements, targeting and ads on the search engine systems.