Chris H Houchens

Brand Zeitgeist : Embedding Brand Relationships into the Collective Consciousness

"Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you." -Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effe...

Kentucky Dirt: A practical guide to vegetable gardening

Kentucky Dirt takes you through a year in the garden with tips and common sense advice on how to grow a garden and why the effort is worth it. Kentucky Dirt offers an eclectic mix of folksy humor such as the directive that no vegetable is truly happy until it’s breaded and fried and pondering the pu...

Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness

"Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you." -Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effe...

Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness by Chris Houchens (2010-02-02)

Brand Zeitgeist

"“Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why ‘connecting’ is a whole lot more than today’s buzzword? This is the book for you.”–Kelly Erickson, author of Maximum Customer ExperienceMost people know that branding is the most effec...

A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing

Introducing A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing. This all-in-one guide explains the parts of HIPAA you need to be aware of, and gives you concrete examples of effective marketing practices that use valuable patient data, but steer clear of HIPAA viol...

Achieving Customer Mindshare Through Advertising: Industry Leaders on Creating Awareness, Making a Lasting Impression, and Achieving Bottom-line Results (Inside the Minds)

Achieving Customer Mindshare Through Advertising Book.