age ~54
from Sacramento, CA
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attent...
Author
Jochen Wirtz, Patricia Chew, Christopher Lovelock
Binding
Paperback
Pages
679
Publisher
Pearson Education
ISBN #
9810686188
EAN Code
9789810686185
ISBN #
3
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo...
Author
Jochen Wirtz, Patricia Chew, Christopher H. Lovelock
Binding
Paperback
Pages
720
Publisher
Pearson Education Limited
ISBN #
1292089954
EAN Code
9781292089959
ISBN #
7