Christopher Luke Farmer

US Patent:

8296180, Oct 23, 2012

Filed:

Aug 26, 2010

Appl. No.:

12/869271

Inventors:

Joseph Epperson - Cary NC, US
Kurt Carlson - Austin TX, US
Christopher Farmer - Austin TX, US
Mark Lowe - Morrisville NC, US
Robert Gonzalez - Austin TX, US

Assignee:

MaxPoint Interactive, Inc. - Morrisville NC

International Classification:

G06Q 30/00

US Classification:

705 141

Abstract:

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method comprises creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received, the content source having a plurality of tokens. The plurality of tokens is organized according to the one or more trade zones, wherein the one or more trade zones consume the tokens at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with the target action, and the target action is performed.

US Patent:

20150073922, Mar 12, 2015

Filed:

Sep 6, 2013

Appl. No.:

14/020324

Inventors:

- MORRISVILLE NC, US
Christopher Farmer - Austin TX, US
Kurt Carlson - Austin TX, US

Assignee:

MAXPOINT INTERACTIVE, INC. - MORRISVILLE NC

International Classification:

G06Q 30/02

US Classification:

705 1473

Abstract:

A system and method for generating a customized advertisement creative is herein disclosed. According to one embodiment, a computer-implemented method includes receiving a uniform resource locator of a web page, detecting a plurality of assets based on a web document that describes the web page specified by the uniform resource locator, where assets of the plurality of assets are of a common asset type, ranking the assets, providing layout template settings based on a suggested asset from the ranked assets, receiving configured layout template settings, and providing a creative based on the configured layout template settings.

US Patent:

20140379471, Dec 25, 2014

Filed:

Jun 25, 2014

Appl. No.:

14/314165

Inventors:

Joseph W. Epperson - Cary NC, US
Kurt M. Carlson - Austin TX, US
Christopher R. Farmer - Austin TX, US

Assignee:

MAXPOINT INTERACTIVE, INC. - Morrisville NC

International Classification:

G06Q 30/02

US Classification:

705 1453

Abstract:

A system for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition is disclosed. According to one embodiment, a computer-implemented method comprises receiving a bid request, creating a possible advertisement set based on the bid request, filtering the possible advertisement set to produce a reduced advertisement set, creating one or more tradezones. Creating a tradezone comprises clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes, and mapping the custom shapes to the plurality of IP addresses. Remaining advertisements are targeted in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience. The bid request is transmitted including display instructions associated with an advertisement when the bid is selected, and the advertisement is displayed.

US Patent:

20140310098, Oct 16, 2014

Filed:

Jun 25, 2014

Appl. No.:

14/314659

Inventors:

Joseph W. Epperson - Cary NC, US
Kurt M. Carlson - Austin TX, US
Christopher R. Farmer - Austin TX, US
Mark Lowe - Morrisville NC, US
Robert Gonzalez - Austin TX, US

Assignee:

MaxPoint Interactive Inc. - Morrisville NC

International Classification:

G06Q 30/02

US Classification:

705 1453

Abstract:

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method comprises creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received, the content source having a plurality of tokens. The plurality of tokens is organized according to the one or more trade zones, wherein the one or more trade zones consume the tokens at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with the target action, and the target action is performed.