John Link - Malvern PA, US George Graves - Bala Cynwyd PA, US George Endler - Downington PA, US Christopher Heimark - Paoli PA, US Thomas Brown - West Chester PA, US
International Classification:
H04N007/173
US Classification:
725/108000
Abstract:
A system and method for identifying television programming, identifying and capturing consumer behavior as regards such programming and providing a nearly-real time reporting of the information to interested parties, while also providing verification of actual delivery of advertising and/or program content.
System And Method For The Near-Real Time Capture And Reporting Of Large Population Consumer Behaviors Concerning Television Use
John F. Link - Malvern PA George A. Graves - Bala Cynwyd PA George Endler - Downington PA Christopher J. Heimark - Paoli PA Thomas A. Brown - West Chester PA
Assignee:
QCOM TV, Inc. - West Chester PA
International Classification:
H04N 716
US Classification:
725 14
Abstract:
A system and method for identifying television programming, identifying and capturing consumer behavior as regards such programming and providing a nearly-real time reporting of that information to interested parties, while also providing verification of actual delivery of advertising and/or program content.