Christopher J Newell

US Patent:

8612375, Dec 17, 2013

Filed:

Nov 9, 2012

Appl. No.:

13/673102

Inventors:

Bo Steven Finneman - Los Angeles CA, US
Christopher Edgar Newell - Seattle WA, US
Werner Koepf - Bellevue WA, US
Dmitry Frenkel - Bothell WA, US

Assignee:

WETPAINT.COM, Inc. - Seattle WA

International Classification:

G06F 17/00
G06Q 30/00

US Classification:

706 47, 705 1441, 705 1468, 705 1472

Abstract:

Embodiments are directed towards dynamically managing contextual recommendations that can be employed with content when provided to a channel. A test for a variable having at least two outcomes may be determined to be employed with selected content. Each outcome may correspond to a different contextual recommendation. An outcome to employ with the content may be randomly determined/selected such that each of the outcomes of the test is selected a substantially similar number of times. The content may be modified and/or provided to the channel based on contextual recommendations that correspond to the determined outcome. Actions associated with a plurality of content may be monitored and/or analyzed to determine metrics for each outcome of a test. A comparison of the metrics for each outcome may be utilized to determine a preferred outcome for the test.

US Patent:

20130124634, May 16, 2013

Filed:

Dec 7, 2012

Appl. No.:

13/708566

Inventors:

Bo Steven Finneman - Los Angeles CA, US
Christopher Edgar Newell - Seattle WA, US
Werner Koepf - Bellevue WA, US
Dmitry Frenkel - Bothell WA, US

Assignee:

WETPAINT.COM, INC. - Seattle WA

International Classification:

H04L 12/58

US Classification:

709204

Abstract:

Embodiments are directed towards dynamically managing contextual recommendations that can be employed with content when provided to a channel. A test for a variable having at least two outcomes may be determined to be employed with selected content. Each outcome may correspond to a different contextual recommendation. An outcome to employ with the content may be randomly determined/selected such that each of the outcomes of the test is selected a substantially similar number of times. The content may be modified and/or provided to the channel based on contextual recommendations that correspond to the determined outcome. Actions associated with a plurality of content may be monitored and/or analyzed to determine metrics for each outcome of a test. A comparison of the metrics for each outcome may be utilized to determine a preferred outcome for the test.