Skills:
Software/programs: Microsoft Office Suite (Mac 2011/PC Office 365), Word, Outlook, Excel, Access, PowerPoint, SQL, HTML, PHP, Adobe Creative Suite (Photoshop, InDesign, Illustrator), Marketing & Marketing Related: Brand Development, Brand Management, Corporate Branding/Rebranding, Marketing Research, Competitive Research, Customer Segmentation, Creative Brief Research/Development, Business Development, Creative Direction, CRM (Development and Management), Project Management Analytics Programs: Google Analytics, JMP (a SAS product), SPSS (used mostly in graduate school, not industry), Omniture (with Broadview/ADT), Webtrends (with AA Credit Union)), Customer Related: Voice of the Customer & Customer Satisfaction (Net Promoter Score, Email Surveys (Qualtrics), Mail Surveys, Focus Groups, Ethnographies), Customer Experience (Customer Journey Mapping, Retention Strategy), Customer Communications (Direct Mail, Bill Inserts, Email (Cheetah Mail, ExactTarget), Landing Pages, Statement Copy, Upsell/Cross-sell), ecommerce, Customer Portal Development (Creative Design, Functional Documentation, Business Requirements Gathering, GUI Development), FORESEE