A fire retardant tag which includes personal information about the owner including medical alerts, emergency contact information, blood type and insurance carrier. The tag also provides an identification marking which is indicative of a company where more information can be obtained about the owner. Additionally, the tag is equipped with a tracking device similar to a GPS chip which can be accessed from an individual computer. A decorative cover is also provided which fits over the fire retardant tag to prevent the information from being exposed to strangers and making the tag more attractive for wearing. It is capable of being worn as a necklace, bracelet, inserted into clothing or a wallet.