Dana Robbins

US Patent:

20170237555, Aug 17, 2017

Filed:

Apr 28, 2017

Appl. No.:

15/581203

Inventors:

- Conway AR, US
Dana S. Robbins - Conway AR, US
Linda Young - Miami FL, US
Scott Jones - Little Rock AR, US
Mike Zukerman - Solon OH, US

International Classification:

H04L 9/08
G06F 21/62
G06Q 30/02

Abstract:

A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.

US Patent:

20150081562, Mar 19, 2015

Filed:

Sep 5, 2014

Appl. No.:

14/478554

Inventors:

- Little Rock AR, US
Dana S. Robbins - Conway AR, US
Linda Young - Miami FL, US
Scott Jones - Little Rock AR, US
Mike Zuckerman - Solon OH, US
Russell Della Rosa - Rogers AR, US

International Classification:

G06Q 30/02
H04L 9/08

US Classification:

705 50

Abstract:

A method and system for bringing together online and offline advertising uses partner-encoded anonymous links that are associated with consumer data. The partner-encoded anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.

US Patent:

20150081565, Mar 19, 2015

Filed:

Sep 5, 2014

Appl. No.:

14/478650

Inventors:

- Little Rock AR, US
Dana S. Robbins - Conway AR, US
Linda Young - Miami FL, US
Scott Jones - Little Rock AR, US
Mike Zuckerman - Solon OH, US

International Classification:

G06Q 30/02

US Classification:

705 64

Abstract:

A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.

US Patent:

20150082050, Mar 19, 2015

Filed:

Sep 5, 2014

Appl. No.:

14/478502

Inventors:

- Little Rock AR, US
Dana S. Robbins - Conway AR, US
Linda Young - Miami FL, US
Scott Jones - Little Rock AR, US
Mike Zuckerman - Solon OH, US

International Classification:

G06F 21/60
G06Q 10/06

US Classification:

713189, 726 26

Abstract:

A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.