Skills:
Marketing: Marketing strategy, marketing plan, STP (segment, target, and position), PMS (product, market, and segment), market research & analysis, product marketing, email marketing, social marketing, event marketing, research vendor management and competitive analysis. Built marketing strategy and plan base on market research and analysis which has mitigation and execution plan. Sales: Portfolio management, account management, accounts planning, strategy, trend analysis, sales collateral, demand analysis, price negotiation, coordinate RFP & RFQ responses and cold call. Manage portfolio base on RFP & RFQ result which accompanied by trend & demand analysis and price negotiation. Built account strategy and plans to enhance accounts relationship and increase sales. Finance: Profitability management and business plan. Managed profitability base on BOM (bill of material) to meet minimum requirement for product to launch. GTM (Go-to-market): New channel management, opportunity assessment, module development & training and develop S&OP (standard operation). GTM strategy and execution plan covers from financial aspect to end of product life cycle. Created S&OP for regular meeting check-up list and reports.