Danielle Marie Blugrind

Senior Consumer Insights Manager

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Location:

18 Beacon Pt, Ladera Ranch, CA 92694

Industry:

Entertainment

Work:

Insightography since Apr 2008
Founder & Strategist
Taco Bell Sep 1999 - Apr 2008
Director, Consumer Insights & Brand Strategy
Mattel 1991 - 1999
Sr. Manager, Consumer Research
Johnson & Johnson Jun 1990 - Sep 1991
Research Analyst

Education:

Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management 1989 - 1991
Master of Business Administration (MBA) University of California, Irvine 1986 - 1989
BA, Social Ecology

Skills:

Customer Insight
Marketing Research
Market Research
Focus Groups
Consumer Behaviour
Brand Architecture
Survey Design
Qualitative Research
Segmentation
Ethnography
Positioning
Marketing
Brand Equity
Leadership
Strategy
Training
Project Management
Integrated Marketing
Primary Research
Consumer Insight
Product Innovation
User Experience
Consumer Behavior
Nielsen
Interviews
Online Moderation
Powerpoint
Creative Direction
Marketing Strategy
Competitive Analysis
Management
Product Development
Advertising Research
Tracking Studies
U%26A
Brand Health Tracking
Online Panels
Online Focus Groups
Online Survey Design
Survey Methodology
Quantitative Research
Qualitative and Quantitative Research Methodologies
Business Strategy
Data Analysis

Danielle Blugrind

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