David Edson Barney

US Patent:

20150213511, Jul 30, 2015

Filed:

Jan 29, 2014

Appl. No.:

14/167383

Inventors:

- Mountain View CA, US
David Barney - Mission Viejo CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/02

Abstract:

Systems, methods, and computer-readable storage media that may be used to adjust bid settings based on content presented through other communication media are provided. One method includes determining a time at which a first content item of a content provider is likely to have been presented to a plurality of users through a first communication medium. The method further includes adjusting a current bid setting for at least one bid for one or more auctions to be displayed through a content interface on one or more user devices. The bid is adjusted for a time period after the determined time, and is associated with at least one second content item that is related to a subject matter of the first content item. The method further includes applying the adjusted bid setting to the at least one bid for content auctions that are conducted during the time period.