A modular hook and lure system. The lure body includes a central passage running parallel to its longitudinal axis. The central passage passes completely through the lure body from its forward end to its aft end. The forward portion of the passage is a leader bore which is made large enough to accommodate the leader but not the hook. The aft portion of the passage opens into a hook bore, which can accommodate the eye and shank portion of a hook. The leader is passed completely through the passage and out the aft end of the lure body. It is then attached to a hook. The eye and shank portion of the hook is then pulled within the hook bore, so that only a portion of the hook extends beyond the lure body. A weed guard is attached to the body, with a free end of the weed guard extending out to the position of a hook tip, so that the free end of the weed guard may be engaged with the hook tip.
An artificial fishing bait combining the features of a traditional lure with those of a bobber. The lure body is made of a buoyant material. A weight is included proximate the head. A hook attachment point is provided near the mouth position in the head. A line attachment point is provided in the tail. A hook of any suitable design is attached to the hook attachment point. A line is attached to the line attachment point. The buoyancy and the mass of the materials used to create the lure are selected so that the assembly floats in a head-down orientation. When the lure is in use, the user observes the tail as he or she would conventionally observe a bobber. When a fish is engaging the hook(s), the tail will bob up and down. The user may then jerk the rod upward to set the hook.