David Brent Tyler

US Patent:

20160098759, Apr 7, 2016

Filed:

Sep 30, 2015

Appl. No.:

14/871808

Inventors:

- Santa Ana CA, US
Isaac Lien - Santa Ana CA, US
David Tyler - Orange CA, US
Ryan Burns - Santa Ana CA, US
Alan Paul R. Phillips - Market Bosworth, GB

International Classification:

G06Q 30/02

Abstract:

A system and method are provided for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices. The system comprises a simplified human-device interface stored on the portable wireless digital devices. An instrumentation subsystem collects interaction and behavioral data from the simplified human-device interface. A campaign management subsystem permits digital marketing content to be made available and the display of content options to be defined to operate in a controlled way. An analytics subsystem processes the interaction and behavioral data in accordance with a knowledge the states of each of the consumers to permit controlling marketing content and promotions to the consumer. A display subsystem stored on the portable wireless digital device controls the display of marketing content and promotions at specific locations within the human-device interface. A reporting subsystem reports on the display, response, and financial performance of the marketing content and promotions.