To The Max since 2005
Partner
Deborah Potts Associates since Feb 1984
Principal
RIVA Market Research & Training Institute 1993 - 2010
Master Trainer
Creative Problem Solving Institute 2000 - 2009
Colleague
Education:
Northwestern University
BA, MA, Ph.D, PsychologyPh.D. from Northwestern University in social psychology
University of Delaware
BA, Psychology
Skills:
Focus Groups Qualitative Research Customer Insight Ethnography Consumer Behaviour Workshop Facilitation Marketing Research Strategy Online Research Strategic Thinking Online Moderation Advertising Research Business Insights Market Research Marketing Research Product Innovation Product Development Consumer Insight Research Design Training Primary Research Leadership Creative Problem Solving Brand Equity New Product Ideation Consumer Products Leadership Development Data Analysis Innovation Consulting Innovation Development Analysis Strategic Consulting Facilitators Facilitation Meeting/Retreat Facilitation Consumer Insights Qualitative Market Research Interviews Report Writing Consumer Behavior
Interests:
In Depth Interviews Focus Groups Training New Product and Service Development Qualitative Research Ethnography Creative Problem Solving Customer Insights Idea Generation