Sean Muller - Bellevue WA, US Richard Rosenblatt - Santa Monica CA, US Joey Perez - Santa Monica CA, US Dennis Ameen - Bellevue WA, US Larry Fitzgibbon - Santa Monica CA, US Greg Griffin - Santa Monica CA, US Laurent Gherardi - Bellevue WA, US Jon Jurgens - Santa Monica CA, US Brian Havener - Bellevue WA, US Glenn Moran - Bellevue WA, US Dean Busenbark - Bellevue WA, US Mark Jones - Bellevue WA, US Adam Youngers - Bellevue WA, US Ewan Godley - Bellevue WA, US
Assignee:
Demand Media, Inc. - Santa Maria CA
International Classification:
G06Q 10/00 G06F 17/00
US Classification:
705007000, 705001000
Abstract:
The invention is directed to a User Publishing System (UPS) that enables both content publishing for users that share what they know in articles and enabling these users to get paid for providing the content through use of a User Compensation System (UCS). The invention enables users to create and edit content in multiple formats, from multiple sources, and in multiple languages. The system can be integrated for use with a plurality of different websites and adopt both the look and feel and the content format of each website, and/or other communication medium. Compensation may be provided to the user providing the content based on a variety of metrics.
Measurement Of Television Advertisement Effectiveness
- Bellevue WA, US Greg Havener - Bellevue WA, US Dennis Ameen - Bellevue WA, US Scott Happell - Bellevue WA, US Nicole Lawless DesJardins - Bellevue WA, US David Friedl - Bellevue WA, US
Apparatuses, methods, and storage media for determining effectiveness of an advertisement are described. In one instance, an apparatus for determining effectiveness of an advertisement may include a digital device matching engine, communicatively coupled to the processors, to receive and process information obtained from a web site accessed by a digital device, and to match the digital device to a TV set, based at least in part on the processed information. The apparatus may further include a conversion determination engine, communicatively coupled to the processors, to determine a level of conversion associated with an advertisement rendered by a broadcasting media to the TV set, based at least in part on the matching of the digital device to the TV set. The apparatus may be configured to provide recommendations to advertisement regarding the effectiveness of their advertising campaign. Other embodiments may be described and claimed.
- Santa Monica CA, US Richard Rosenblatt - Santa Monica CA, US Joey C. Perez - Santa Monica CA, US Dennis A. Ameen - Bellevue WA, US Larry Fitzgibbon - Santa Monica CA, US Greg Griffin - Santa Monica CA, US Laurent Gherardi - Bellevue WA, US Brian Havener - Bellevue WA, US Glenn Moran - Bellevue WA, US Dean Busenbark - Bellevue WA, US Mark Jones - Bellevue WA, US Adam Youngers - Bellevue WA, US Ewan Godley - Bellevue WA, US
The invention is directed to a User Publishing System (UPS) that enables both content publishing for users that share what they know in articles and enabling these users to get paid for providing the content through use of a User Compensation System (UCS). The invention enables users to create and edit content in multiple formats, from multiple sources, and in multiple languages. The system can be integrated for use with a plurality of different websites and adopt both the look and feel and the content format of each website, and/or other communication medium. Compensation may be provided to the user providing the content based on a variety of metrics.
Unique Content Sequence Identification Method And Apparatus
Television transmissions are received at multiple locations across a large area. Advertisements may be identified, harvested and tagged from within in the television transmissions. The advertisements may be assigned identifiers; media plans may be determined. A datastructure of observed advertisement sequences may be created; the observed advertisement sequences may be determined to have a probability of being unique above a threshold. The smart TVs may render broadcast content and may report advertisement and/or content identifiers. Reported advertisement sequences may be determined and compared to the datastructure of observed advertisement sequences to identify and/or confirm content rendered by the smart TVs.
- Bellevue WA, US Ryan Hennig - Kirkland WA, US Torsten Bittner - Redmond WA, US Moshe Cristel - Issaquah WA, US Ewan Godley - Renton WA, US Dennis Ameen - Sammamish WA, US
International Classification:
H04N 21/442 H04N 21/462 G06Q 30/02 H04N 21/81
Abstract:
Television transmissions are received at multiple locations across a large area. Advertisements may be identified, harvested and tagged from within in the television transmissions. The advertisements may be assigned identifiers; media plans may be determined. Advertisement representations (e.g. fingerprints) may be used to identify advertisements in television content received by the smart TVs. The smart TVs may report the fingerprints along with other identifiers or samples thereof. Television content and advertisements therein as rendered by the smart TVs may be categorized as live, timeshifted, on-demand, over-the-top, and the like. The advertisements may be categorized as occurring in national or local/regional ad slots. The data from the smart TVs may be used to determine ad impressions, gross rating points, and target rating points. View rates for advertisements may also be determined and variations of advertisement may also be prepared.
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