Diane M Lopez

US Patent:

20230105467, Apr 6, 2023

Filed:

Oct 6, 2022

Appl. No.:

17/961381

Inventors:

- New York NY, US
DongBo Cui - New York NY, US
Diane Morovati Lopez - West Hills CA, US
Molly Poppie - Arlington Heights IL, US

International Classification:

G06Q 30/0242

Abstract:

Methods, apparatus, systems and articles of manufacture to estimate and deduplicate audiences are disclosed herein. An example apparatus includes a controller to determine a subunion of at least first and second marginal audiences of media based on of panel data and census data, the panel data including a panel impression count and a panel audience size, and the census data including a census impression count, an audience size calculator to determine a census audience size of the at least the first and second marginal audiences based on the panel impression count and the panel audience size and determine a subunion census audience size, the subunion census audience size corresponding to an overlap between the at least the first and second marginal audiences; and a report generator to generate a report including the census audience size and the subunion census audience size.

US Patent:

20230029381, Jan 26, 2023

Filed:

Jul 1, 2022

Appl. No.:

17/856819

Inventors:

- New York NY, US
Furqan Hanif - Tampa FL, US
Diane Morovati Lopez - West Hills CA, US
Jose Mortensen - Tampa FL, US
Chris Nicotra - Holiday FL, US
Christine Pierce - Palm Harbor FL, US
Matthew Vanlandeghem - Chicago IL, US

International Classification:

H04N 21/258
H04N 21/81
H04N 21/2543
H04N 21/266
H04N 21/235
G06F 16/22
G06F 16/13
G06F 3/06

Abstract:

Methods, apparatus, systems and articles of manufacture are disclosed to generate measures of unique audiences for Internet-based media. An example apparatus disclosed herein includes at least one memory, instructions, and at least one processor. The processor to execute the instructions to: receive first HyperLogLog (HLL) data from a first server of a first database proprietor and second HyperLogLog (HLL) data from a second server of a second database proprietor, the first HLL data including obfuscated first user impression data and the second HLL data including obfuscated second user impression data; generate union HLL data based on the first HLL data from the first database proprietor and the second HLL data from the second database proprietor by performing a union of data sets of the obfuscated first user impression data represented in the first HLL data and the obfuscated second user impression data represented in the second HLL data; and determine a total number of deduplicated unique audience members based on the union HLL data generated by the vector analyzer.