Diane M Lopez

US Patent:

20230105467, Apr 6, 2023

Filed:

Oct 6, 2022

Appl. No.:

17/961381

Inventors:

- New York NY, US
DongBo Cui - New York NY, US
Diane Morovati Lopez - West Hills CA, US
Molly Poppie - Arlington Heights IL, US

International Classification:

G06Q 30/0242

Abstract:

Methods, apparatus, systems and articles of manufacture to estimate and deduplicate audiences are disclosed herein. An example apparatus includes a controller to determine a subunion of at least first and second marginal audiences of media based on of panel data and census data, the panel data including a panel impression count and a panel audience size, and the census data including a census impression count, an audience size calculator to determine a census audience size of the at least the first and second marginal audiences based on the panel impression count and the panel audience size and determine a subunion census audience size, the subunion census audience size corresponding to an overlap between the at least the first and second marginal audiences; and a report generator to generate a report including the census audience size and the subunion census audience size.

US Patent:

20210406232, Dec 30, 2021

Filed:

Jun 30, 2020

Appl. No.:

16/917459

Inventors:

- New York NY, US
Jake Ryan Dailey - San Francisco CA, US
Damien Forthomme - Seattle WA, US
Jonathan Sullivan - Hurricane UT, US
Jessica Brinson - Chicago IL, US
Christie Nicole Summers - Baltimore MD, US
Diane Morovati Lopez - West Hills CA, US
Molly Poppie - Arlington Heights IL, US

International Classification:

G06F 16/215
H04N 21/466
G06Q 30/02

Abstract:

Disclosed examples to estimate audience sizes of media include a coefficient generator to determine coefficient values for a polynomial based on normalized weighted sums of variances, a normalized weighted sum of covariances, and cardinalities corresponding to a first plurality of vectors of counts from a first database proprietor and a second plurality of vectors of counts from a second database proprietor, a real roots solver to determine a real root value of the polynomial, the real root value indicative of a number of audience members represented in the first plurality of vectors of counts that are also represented in the second plurality of vectors of counts, and an audience size generator to determine the audience size based on the real root value and the cardinalities of the first plurality of vectors of counts and the second plurality of vectors of counts.