Diane A Lopez

US Patent:

20230105467, Apr 6, 2023

Filed:

Oct 6, 2022

Appl. No.:

17/961381

Inventors:

- New York NY, US
DongBo Cui - New York NY, US
Diane Morovati Lopez - West Hills CA, US
Molly Poppie - Arlington Heights IL, US

International Classification:

G06Q 30/0242

Abstract:

Methods, apparatus, systems and articles of manufacture to estimate and deduplicate audiences are disclosed herein. An example apparatus includes a controller to determine a subunion of at least first and second marginal audiences of media based on of panel data and census data, the panel data including a panel impression count and a panel audience size, and the census data including a census impression count, an audience size calculator to determine a census audience size of the at least the first and second marginal audiences based on the panel impression count and the panel audience size and determine a subunion census audience size, the subunion census audience size corresponding to an overlap between the at least the first and second marginal audiences; and a report generator to generate a report including the census audience size and the subunion census audience size.