Don Cook

US Patent:

20090327488, Dec 31, 2009

Filed:

Jun 26, 2009

Appl. No.:

12/493098

Inventors:

Miten Sampat - San Francisco CA, US
Jasminder Banga - San Francisco CA, US
Nitin Shah - Cupertino CA, US
Don Lloyd Cook - Little Rock AR, US
Amul Patel - Pacifica CA, US

Assignee:

FEEVA TECHNOLOGY, INC. - San Francisco CA

International Classification:

G06F 15/173
G06Q 10/00
G06Q 50/00
G06F 15/16

US Classification:

709224, 705 10, 709206

Abstract:

Embodiments are directed to a method and system of providing a centralized consumer choice process covering multiple Internet-based content services. The method comprises transmitting a consumer choice notification message to a user, receiving an indication of consumer choice with regard to gathering, storing or sharing of consumer information and activity during user Internet activity, wherein the consumer choice may comprise one of an opt-out or opt-in selection, storing the indicated consumer choice in a customer relationship management module, and setting a protocol in a network routing device to tag network traffic bound for a remote Internet-based content service indicating the user's choice. In one embodiment, reception of the tag indicates to the Internet-based content services that the user has agreed to participate in the gathering, storing, or sharing of defined user information, and the absence of a tag indicates that the user has declined to participate in the gathering, storing, or sharing of defined user information. Alternatively, two different types of tags may be provided to indicate the user's choice with respect to opt-in or opt-out.