Donald F Swanson

US Patent:

20100185485, Jul 22, 2010

Filed:

Jan 16, 2009

Appl. No.:

12/355371

Inventors:

Erik Vee - San Mateo CA, US
Donald Swanson - Mountain View CA, US
Jayavel Shanmugasundaram - Santa Clara CA, US
Mark Sordo - Santa Cruz CA, US
Srinivasan Rajagopal - San Jose CA, US
Martin Zinkevich - Santa Clara CA, US
Sergei Vassilvitskii - New York NY, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00
G06Q 10/00

US Classification:

705 10, 705 1449

Abstract:

A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.