age ~78
from Fort Myers, FL
This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.The volume identifies factors that generate rumors and lead to t...
Author
Fred Koenig
Binding
Hardcover
Pages
192
Publisher
Praeger
ISBN #
0865691177
EAN Code
9780865691179
ISBN #
1