Gary R Armstrong

Principles of Marketing (13th Edition)

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-va...

Marketing: An Introduction (10th Edition)

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how cust...

Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (12th Edition)

ALERT:Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferabl...

Principles of Marketing (16th Edition)

NOTE:This is a standalone product. For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful...

Marketing: An Introduction (13th Edition)

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an o...

Principles of Marketing (15th Edition)

Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who mak...

Marketing: An Introduction (11th Edition)

@font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } This best-selling, brief text introduces marketing through th...

Marketing: An Introduction (12th Edition)

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With...

Marketing: An Introduction

Principles of Marketing

Marketing: An Introduction

Marketing: An Introduction

Marketing: An Introduction

Principles of Marketing

Principles of Marketing

Marketing: An Introduction