A system and method for providing prepaid roadside assistance service is disclosed in which annual membership fees are not required. Instead of prior art auto clubs and other membership arrangements, the invention provides for prepaid roadside assistance service agreement cards to be sold. The cards identify one or more specific roadside assistance service(s) that is/are provided for purchaser or cardholder. The service(s) described in the card are available for a period of time, typically three years from distribution in retail stores, after which the cards expire.