Gregory J Anderson

US Patent:

8364516, Jan 29, 2013

Filed:

Jun 29, 2009

Appl. No.:

12/493643

Inventors:

Gregory D. Anderson - Lisle IL, US
John P. Mansour - North Aurora IL, US

Assignee:

The Nielsen Company (US), LLC - Schaumburg IL

International Classification:

G06Q 30/00

US Classification:

705 729

Abstract:

Example methods and apparatus to determine the effects of trade promotions on subsequent sales are disclosed. A disclosed example method includes determining a plurality of decremental effect factors, each corresponding to a respective one of a plurality of weeks, wherein at least some of the decremental effect factors are indicative of a downward trend in sales of a product that was under a promotion condition during a first one of the plurality of weeks. The example method also includes determining a plurality of decremental effect terms, each decremental effect term equal to the product of a corresponding coefficient multiplied by a corresponding one of the decremental effect factors, and determining a pantry loading effect term based on the plurality of decremental effect terms. Further, the example method includes determining a pantry loading incremental sub-volume based on the pantry loading effect term, and generating a report including the pantry loading incremental sub-volume.

US Patent:

20100063870, Mar 11, 2010

Filed:

Jun 29, 2009

Appl. No.:

12/493495

Inventors:

Gregory D. Anderson - Lisle IL, US
John P. Mansour - North Aurora IL, US
Mike J. Zenor - Deerfield IL, US
Denise J. Duffy - Naperville IL, US

International Classification:

G06Q 10/00
G06Q 50/00

US Classification:

705 10

Abstract:

Example methods and apparatus to determine the effects of trade promotions on competitive stores are disclosed. A disclosed example method includes identifying a target product sold at the target store associated with the trade promotion, and identifying a plurality of competitive products having a degree of similarity to the target product. The example method also includes retrieving all commodities volume (ACV) data from a plurality of stores in a geography of interest that sell the plurality of competitive products, calculating a percentage overlap of the ACV data to generate a competitive trading area table of store pairs within a threshold value of the overlap, calculating a brand store switching value by dividing a brand incremental volume by a base equivalent volume for the store pairs, the brand store switching value indicative of the trade promotion store effect; and generating a report including the brand store switching value.

US Patent:

20100169174, Jul 1, 2010

Filed:

Jun 29, 2009

Appl. No.:

12/493484

Inventors:

Gregory D. Anderson - Lisle IL, US
John P. Mansour - North Aurora IL, US
Mike J. Zenor - Deerfield IL, US
Denise J. Duffy - Naperville IL, US

International Classification:

G06Q 10/00
G06Q 30/00

US Classification:

705 1445

Abstract:

Example methods and apparatus to determine the effects of trade promotions on competitive products are disclosed. A disclosed example method includes identifying a plurality of competitive products and calculating a weighting similarity index for each one of the plurality of competitive products based on the target product. The example method also includes selecting a competitive product subset of the plurality of competitive products, each of the competitive products within the subset having a target similarity index, and retrieving point of sale (POS) data related to the target product and the competitive product subset. Further, the example method includes calculating a competitive trade index based on sales activity of the competitive product subset, the competitive trade index indicative of the target product sales effect, and generating a report including the competitive trade index.

US Patent:

20130144713, Jun 6, 2013

Filed:

Jan 25, 2013

Appl. No.:

13/750429

Inventors:

Gregory D. Anderson - Lisle IL, US
John P. Mansour - North Aurora IL, US

International Classification:

G06Q 30/02

US Classification:

705 1445

Abstract:

Example methods and apparatus to determine the effects of trade promotions on subsequent sales are disclosed. A disclosed example method includes determining a plurality of decremental effect factors, each corresponding to a respective one of a plurality of weeks, wherein at least some of the decremental effect factors are indicative of a downward trend in sales of a product that was under a promotion condition during a first one of the plurality of weeks. The example method also includes determining a plurality of decremental effect terms, each decremental effect term equal to the product of a corresponding coefficient multiplied by a corresponding one of the decremental effect factors, and determining a pantry loading effect term based on the plurality of decremental effect terms. Further, the example method includes determining a pantry loading incremental sub-volume based on the pantry loading effect term, and generating a report including the pantry loading incremental sub-volume.