Gregory J Dunn

US Patent:

20110282943, Nov 17, 2011

Filed:

May 11, 2011

Appl. No.:

13/105713

Inventors:

James V. Anderson - Atlanta GA, US
John B. Nolt - Atlanta GA, US
Michael J. Strutton - Villa Rica GA, US
Wenchang Yan - Duluth GA, US
Sriti Kumar - Atlanta GA, US
Robert M. Maury - Alpharetta GA, US
Paul M. Broft - Atlanta GA, US
Maria F. Arscott - Atlanta GA, US
Nancy M. Lim - Atlanta GA, US
Jason C. Reynolds - Covington GA, US
Joe Kearney - Smyrna GA, US
John Schult - Buford GA, US
Melinda M. Weathers - Smyrna GA, US
Chad Estes - Decatur GA, US
Erica M. Stanley - Atlanta GA, US
Geoffrey Hom - Alpharetta GA, US
Gregory K. Dunn - Atlanta GA, US
Horace Williams, II - Atlanta GA, US
Matt White - Roswell GA, US
Reginald R. Bradford - Atlanta GA, US
Andrei Erdoss - Austell GA, US
Andrew Robert Dorr - Marietta GA, US
Brian Culler - Atlanta GA, US

Assignee:

VITRUE, INC. - Atlanta GA

International Classification:

G06F 15/16

US Classification:

709204

Abstract:

Systems and methods for evaluating the effectiveness of social media pages. Users of social media systems review and publish various kinds of content on social media pages, including various messages, audio clips, video clips, polls, web links, etc. A social media page evaluation system hosted on a physical server or a cloud receives a social media page that is to be evaluated, and provides results of an evaluation process. The evaluation process involves processing of various criteria and parameters that characterize engagements and interactions between users of social media pages. Results of an evaluation process include qualitative and quantitative attributes in connection with evaluating the effectiveness of published content on social media pages. Such results are useful for purposes of enriching content in social media pages, resulting in greater network traffic due to increased engagements and interaction among users of social media pages.